Welcome in the Business Area

LUISS EnLabs: Businesses of the future in the heart of Rome

  • 5 September 2017
  • Coworking Office

Making an innovative project is not easy and never has been.
Innovative means going against the rules and dynamics we are used to, thus provoking hostility and mistrust (most of the times).
One evening, on my way home from work, I asked myself: why should people use our product (an object never seen before)? And above all, who are these people?
Once I get home, I open the computer and immediately start surfing the net.
I discover that people attracted by innovative and "out of the ordinary" products are simply people who see change as a great opportunity.


LUISS EnLabs, a well known startup accelerator, is the place where future businessmen validate their ideas, followed step by step towards the market, a vast ocean still to be discovered.
80,000 € split among services and cash are given as necessary tool to transform an original idea into a solid project.

A great opportunity at Italian level, where both young and not so young people create something useful for the society by exposing yourself. A place where ideas and “alternative thinking” are the fuel of a process that doesn’t even know crisis.
We took part at it by launching a challenge: change the approach to furnishing and design.

Give people a tool capable of shaping the space around them and express at the same time creativity and functionality.
Our system has been used for two different purposes: to realize the furnishings of external spaces (terraces and inner courtyards) and to set up the events that frequently take place within the 5,000 square meters above the station of Roma Termini.

It was a great pleasure to see our innovative product fit into a dynamic, young and international context, where change is not a scary one, and indeed it is a key element.
The clearest aspect that emerging at first it’s the spontaneous collaboration between the different start-ups: supporting each other and sharing the know-how, this is a give and take which constantly increases.

From this exchange, it generates a network of innovators able to create opportunities, to solve real problems and to be direct witness of a world in evolution.

Don’t wait, get inspired and join us by telling your own story with PlayWood!
We believe in the change as a rule in our daily life.
The home furniture we relax on, the style of clothes we wear, the music we listen to, foods we eat. Run into new challenges, explore unknown places, meet different people in order to open your mind.
Every Tuesday, we’ll gather examples of people who showed not to be afraid of change.
Follow the upcoming story, we will talk about
OpenWood and 2.0 furniture.