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Triennale of Milan & WPP award PlayWood

  • 29 January 2019
  • News

On Wednesday the 16th of January in Milan, took place the second edition of the start-up prize Innovator created by WPP, Amici della Triennale and the Triennale di Milano.
The award, dedicated to start-ups that have best managed to express creativity, ingenuity and entrepreneurship, applying the technological component to more traditional areas, was awarded by an audience of 130 entrepreneurs and institutions through an electronic voting mechanism.

Six Companies introduced themselves to the audience through a 2-minute video and a 3-minute live elevator pitch.
Each winning Company participates in exhibition called "Innovators", on display in the Quadreria of the Triennale di Milano from the 16th to the 31st of January with the story of how to be a Company, that is, creative thinking applied to productivity.

PlayWood has been identified by a scientific committee of experts such as the Italian start-up of the Design / Furniture / Interior Design sector that has been able to best express the values of creativity, ingenuity and entrepreneurship and therefore to participate in the Innovators Project .

The Innovators Project, organized by WPP - the most important communication group in the world of over 150 Companies - together with Amici della Triennale, wants to focus the attention of the Milanese economic and cultural community on innovative entrepreneurship to reward the audacity of the idea that becomes a concrete act and therefore a business, in the spirit that is proper to Triennale.

The Triennale di Milano, founded in 1923, is a cultural institution that brings together different languages of culture and contemporary creativity: architecture, design, visual arts, photography, fashion, performance, theater, music.
Throughout the year the Triennale organizes exhibitions, meetings, conferences and shows, involving national and international figures.
It is located at Palazzo dell'Arte and welcomes the Triennale Design Museum, the first museum of Italian design that every year presents selections of works and installations that are always new to offer the visitor new routes and points of view, and the Triennale Teatro dell'Arte, which gives space to the best of the Italian and international performance scene.

Amici della Triennale is a non-profit association aimed at individuals and Companies for the promotion of the Triennale's activities. Born in 2016 as a project within the Fondazione La Triennale di Milano, in June 2018 it was
established the Friends of the Triennale Association.

We are honored with the recognition, which once again rewards the commitment, seriousness and innovation with which PlayWood does business.